Measured to Fit

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Measured to Fit provides women with a personal and customized bra-fitting experience. By focusing on empowerment, they help women feel confident and beautiful! Our goal was to engage women on Social Media and drive targeted traffic to the website.

Challenge

To avoid over-targeting existing visitors.

Solution

Lifetime Page Engagements: 180

Lifetime Total Shares: 10

Lifetime Total Comments: 6

Lifetime People Reached: 3,228

Cost per Post Engagement: $0.42

Relevance Score: 6

Results

We’ve achieved a Click Through Rate (CTR) of 0.09%, which generated a number of new sales. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 20%, surpassing the client’s target. February 2013 saw post-click revenue – (generated by both dynamic retargeting and the prospecting campaign) – produce a Return on Investment (ROI) of 272%.

0.09% CTR

20% less CPA

272% ROI

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