Achieved a Click Through Rate of 0.09% generating a number of new sales
To avoid over-targeting existing visitors.
Lifetime Total Clicks to Website: 683
Lifetime People Reached: 33,351
Cost per Click to Website: $0.61
Relevance Score: 7
We’ve achieved a Click Through Rate (CTR) of 0.09%, which generated a number of new sales. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 20%, surpassing the client’s target. February 2013 saw post-click revenue – (generated by both dynamic retargeting and the prospecting campaign) – produce a Return on Investment (ROI) of 272%.
20% less CPA
From The Client
“These guys have built such a strong relationship with our organization that we consider them an extension of our IT department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority.”
Meridian Health Solutions offers a complete entourage of services for integrated digital marketing solutions. We specialize in search engine optimization (SEO), pay-per click, website design, social media marketing, consulting, insights and analytics and email marketing.